Appendix 535. Developments of regional significance.
Single use retail establishments which exceed one hundred thousand (100,000) square feet and/or all commercial and office developments in which the gross floor area of combined buildings within a unified master plan exceeds five hundred thousand (500,000) square feet.
535.1
Design Guidelines and Standards.
(A)
Purpose - The intent and purpose of the Design Guidelines and Standards for Developments of Regional Significance is to minimize the environmental, aesthetic and transportation impacts caused by the bulk, scale and size of such establishments. These Guidelines and Standards allow for an evaluation of the appropriateness of such structures and encourage a design that is compatible with the surrounding community, visibly appealing and sustainable for future uses.
(B)
Applicability - The Design Guidelines and Standards are applicable to all new Developments of Regional Significance which are permitted after the adoption of this ordinance.
(C)
Review procedure - The Guidelines and Standards are intended to be used as a model for developers proposing Developments of Regional Significance and as an evaluation tool for the County Planning and Zoning Department in its review process. Under this set of review, standards are mandatory, whereas, guidelines are provided to inform planners, developers and the community of the objectives of this review. These Standards and Guidelines are to be used in conjunction with the Land Development Regulations (LDRs) and the Zoning Ordinance.
(D)
Modifications to Guidelines and Standards - The Planning and Zoning Department is empowered to grant variances to the mandatory standards, when alternative site planning and building design approach meets the design objectives as stated in the standard, equally well or better than would be in compliance with the standard.
535.2
Facades and Exterior Walls.
(A)
GUIDELINE: Facades should be articulated to reduce the massive scale and the uniform, impersonal appearance of large buildings and provide visual interest that will be consistent with the community's identity, character and scale.
(B)
STANDARD:
1.
No portion of a building shall be treated with smooth-faced concrete block, tilt-up concrete panels or prefabricated steel panels, unless the visible finish is comprised of a suitable finish material.
2.
Predominant exterior building materials shall be high quality materials, including but not limited to:
(i)
Brick, stucco
(ii)
Glass
(iii)
Synthetic clapboard siding (cementious, vinyl, metal or wood)
(iv)
Split face or colored decorative block
(v)
Wood
(vi)
Sandstone, stone, other native stone or cementitious siding
(vii)
Tinted, textured, concrete masonry units
3.
Facade colors shall be subtle, neutral or earth tone colors.
4.
Building trim and accent areas may feature brighter colors, including primary colors.
5.
Building facades must include a repeating pattern with no less than three (3) of the elements listed below. At least one (1) of these elements shall repeat horizontally. All elements shall repeat at intervals of no more than thirty (30) feet, either horizontally or vertically.
(i)
Color change
(ii)
Texture change
(iii)
Material module change
6.
No length of any facade shall exceed forty (40) linear feet without including at least one (1) of the following: pilasters, columns, offsets, reveals, projecting ribs canopies/porticos, colonnades, windows, trellis with vines, or an equivalent element that subdivides the wall into human scale proportions.
7.
Retail building walls facing the front yard shall have window(s) and door(s). Such facades shall have display windows a minimum of six (6) feet in height along no less than twenty (20) percent of their horizontal length. Side or rear walls that face walkways may include false windows and door openings defined by frames, sills and lintels, or similarly proportioned modulations of the wall, only when actual doors and windows are not feasible because of the nature of the use of the building.
535.3
Roofs.
(A)
GUIDELINE: Variations in rooflines should be used to add interest to and reduce the massive scale of large buildings.
(B)
STANDARD:
1.
Rooflines shall be varied with a change in height every one hundred (100) linear feet in the building length.
2.
Rooftop equipment shall be shielded from the public view via architectural treatment. Parapets, mansard roofs, gable roofs, hip roofs, or dormers shall be used to conceal flat roofs.
535.4
Entryways.
(A)
GUIDELINE: Entryway design elements and variations should give orientation and aesthetically pleasing character to the building. The standards identify desirable entryway design features.
(B)
STANDARD:
1.
Each building on a site shall have clearly defined, highly visible customer entrances featuring no less than three (3) of the following:
(i)
Awnings, canopies or porticos
(ii)
Overhangs, recesses, arcades or projections
(iii)
Raised corniced parapets over the door, peaked roof forms or arches
(iv)
Outdoor patios
(v)
Display windows
(vi)
Integrated architectural detail
(vii)
Integral planters or wing walls that incorporate landscaped areas and/or places for sitting
535.5
Outparcels and Auxiliary Uses.
(A)
GUIDELINE: The presence of smaller retail stores, restaurants and office buildings gives a center a "friendlier" appearance by creating variety, breaking up large expanses, and expanding the range of the site's activities.
(B)
STANDARD: All buildings within the development shall meet the following;
1.
All buildings within the master planned development shall conform to the master building architectural, signage, lighting and landscaping plan prepared by the developer of the primary retail and/or office establishments. A draft of such standards shall be presented to the Planning and Zoning Department as part of the master plan for the project.
2.
Sidewalks and pedestrian connections shall be installed between outparcels and the primary uses, and between each outparcel, to enhance internal circulation and create a streetscape experience for pedestrians.
535.6
Landscaping, Screening and Vegetation.
(A)
GUIDELINE: Horry County has recognized a need for proper vegetation and the use of native species wherever possible to promote a healthier environment. Existing trees should be incorporated into the design of large establishments to assure ecological and aesthetic benefits. Parking lot landscaping is an important element in reducing reflective heating, controlling water runoff and improving the aesthetics of a site. The following standards will promote a continuous and unified theme and improve the appearance of structures.
(B)
STANDARD: The following landscaping and screening provisions apply:
1.
Acceptable plant and tree species, maintenance standards, and sizes to meet the above requirements can be found in § 527 of the Zoning Ordinance.
2.
Perimeter Landscaping
(i)
Where the development abuts a residential use or district, the amount of landscape buffer material shall be increased by fifty (50) percent and the buffer width increased twenty-five (25) percent along the shared property line required in § 527 of the Horry County Zoning Ordinance. A privacy fence no less than six (6) feet in height shall also be provided interior to the landscaping.
(ii)
In all other instances the development shall meet the perimeter landscape requirements of § 527 or of the applicable overlay district.
(iii)
When a new residential development is created adjacent to or abutting to an existing Development of Regional Significance, it is the responsibility of that new residential development to meet the additional buffer requirements and improvement standards.
(iv)
Existing specimen and protected trees, within the perimeter landscaped area shall be retained. See Table 3 Protected and Specimen Trees in § 527.4 of the Zoning Ordinance.
(v)
Permitted uses within the required landscaping areas shall include driveway access, transit oriented uses including bus stops and shelters, pedestrian and bike paths, lighting fixtures, signs, benches and other streetscape furniture.
3.
Foundation Landscaping
(i)
A minimum five-foot foundation landscape strip shall be required along the facade and exposed sides of all buildings within a development. The landscaping shall be composed of mixtures of planting materials. If the building is taller than twenty-five (25) feet the foundation landscaping shall incorporate trees.
(ii)
Exemptions from this requirement may be granted when the following circumstances exist or when any of the following conditions are proposed on the site:
(a)
Building entrances and exits.
(b)
Areas used for pedestrian activities (sidewalks, plazas, etc.), in which instances the landscaping must be installed between the building foundation and the back of curb separating the pedestrian area from the vehicle use area. In no case shall the length of the planted area be less than fifty (50) percent of the length of the building facade, minus the width of entrances and exits. A variety of planting beds, street trees and elevated planters may be used.
(c)
For those portions of buildings which have drive up services along the side of the building (i.e., pharmacies, banks, fast-food, dry-cleaners, photo shops, etc.).
(d)
Adjacent to truck loading or service areas not open to public parking or on the rear side of a building when less than ten (10) percent of the total required parking is located in the rear of the building and the rear is not adjacent to any public right-of-way.
4.
All required planting areas shall be automatically irrigated unless incorporated into the stormwater management plan wherein irrigation is provided via stormwater drainage and/or retention.
5.
Maintenance shall consist of mowing, removal of litter and replacement of dead plant materials, necessary pruning, and maintenance of screens in conformance with the surrounding area. Natural watercourses within a buffer shall be maintained as free flowing and free of debris. Stream channels shall be maintained. It shall be unlawful to deviate from an approved landscape plan unless otherwise permitted by the Zoning Administrator or designee. Failure to comply with the above maintenance requirement shall constitute a violation of the zoning ordinance and be subject to the fines and penalties specified therein.
6.
Drainage and utility encroachment into the perimeter landscaping - New stormwater facilities including conveyances shall not be located on the exterior of any required perimeter landscaping. If an existing conveyance or stormwater facility exists along the property line or in the area which would normally constitute the landscaping location, then the required landscape width must be met internal to said facility or conveyance. Any encroachment into the perimeter landscape area shall be on the interior of the landscaped area and may not encroach more than ten (10) percent into the total required width. An encroachment includes any required easement width necessary to access and/or maintain the facility or conveyance to meet the requirements of Horry County Stormwater Ordinance.
535.7
Parking Areas.
(A)
GUIDELINE: Parking areas should provide safe, convenient, and efficient access. Parking areas serve not only vehicular traffic, but pedestrian as well and should be designed to meet the needs of both.
(B)
STANDARD: To reduce the visual mass, simultaneously meet the needs of vehicular and pedestrian traffic, parking areas shall meet the following:
1.
All parking shall be located no more than one hundred eighty (180) feet from a pedestrian facility/sidewalk.
2.
Parking areas shall be designed so that no one parking module contains more than one hundred twenty-five (125) spaces. Individual modules shall have no more than four (4) points of vehicular ingress/egress.
3.
Parking modules shall be surrounded by a minimum fifteen-foot landscape and pedestrian strip, wherein a sidewalk a minimum of five (5) feet in width is included.
4.
Parking within modules shall be designed such that a nine-foot by eighteen-foot island is provided every ten (10) continuous parking spaces in a row, for a maximum of twenty (20) spaces per bay between islands. At the end of each parking bay within a module a nine-foot by thirty-eight-foot planted island will be provided.
5.
All planting islands will be provided with two (2) two and one-half-inch caliper canopy trees. The remaining area of the parking island shall be planted with vegetation that complements the structure or a suitable groundcover. The dimensions of the parking islands shall be sufficient to support the health of the canopy trees at maturity. Acceptable plant and tree species, maintenance standards, and sizes to meet the above requirements can be found in § 527 of the Zoning Ordinance.
535.8
Outdoor Storage, Trash Collection, Loading Areas, and Utility Locations.
(A)
GUIDELINE: Loading areas and outdoor storage areas exert visual and noise impacts on surrounding neighborhoods. These areas, when visible from adjoining properties and/or public streets, should be screened, recessed or enclosed. While screens and recesses can effectively mitigate these impacts, the selection of inappropriate screening materials can exacerbate the problem.
(B)
STANDARD:
1.
Loading and unloading of commercial vehicles or of any other vehicles used for commercial purposes is only permitted between the hours of 6:00 a.m. and 11:00 p.m. when property assigned a residential zoning classification or used for residential purposes is within two hundred (200) feet of the loading area. Within such areas, such activities are prohibited at all other times.
2.
Areas for outdoor storage, truck parking, shipping and storage containers, trash collection or compaction, loading, cart storage areas excluding parking lot corrals, or other such uses shall not be visible from abutting streets. Outdoor storage areas shall not be located in front of the principal building and when possible shall be located to the side of the building not facing a public street.
3.
Outdoor storage areas shall comply with the most restrictive screening requirements set forth within the Horry County Zoning Ordinance. Materials stored outdoors, excluding vehicles, trailers, or mobile machinery or equipment shall be stacked no higher than one foot below the top of required screening device.
4.
Loading docks, truck parking, outdoor storage, utility meters, HVAC equipment, trash collection, trash compaction, and other service functions shall be incorporated into the overall design of the building and the landscaping so that the visual and acoustic impacts of these functions are fully contained and out of view from adjacent properties and public streets, and no attention is attracted to the functions by the use of screening materials that are different from or inferior to the principal materials of the building and landscape.
5.
Non-enclosed areas for the storage and sale of seasonal inventory shall be permanently defined and screened with walls and/or fences. Non-enclosed areas for the storage and sale of seasonal inventory shall not be located within required parking areas.
535.9
Pedestrian Flows.
(A)
GUIDELINE: Pedestrian accessibility opens auto-oriented developments to the neighborhood, reducing traffic impacts and enabling the development to project a friendlier, more inviting image. This section sets forth standards for public sidewalks and internal pedestrian circulation systems that can provide user-friendly pedestrian access as well as pedestrian safety, shelter, and convenience within the center grounds.
(B)
STANDARD:
1.
Pedestrian facilities shall be included in any landscaping plan submitted for review.
2.
Sidewalks at least five (5) feet in width shall be provided along all sides of a lot that abuts a public or private right-of-way.
3.
Continuous internal pedestrian walkways, no less than five (5) feet in width, shall be provided from the public sidewalk or right-of-way to the principal customer entrance of all buildings on the site. At a minimum, walkways shall connect focal points of pedestrian activity such as, but not limited to, central features and community spaces transit stops, parking areas, street crossings, building and store entry points, and shall feature adjoining landscaped areas that include trees, shrubs, benches, flower beds, ground covers, or other such materials for no less than fifty (50) percent of their length.
4.
Sidewalks, no less than five (5) feet in width, shall be provided along the full length of the building along any facade featuring a customer entrance, and along any facade abutting public parking areas. In instances where arcades are incorporated into the wall, foundation landscaping shall be located outside of the covered area.
5.
All internal pedestrian walkways shall be distinguished from driving surfaces through the use of durable, low maintenance surface materials such as pavers, bricks, or scored concrete to enhance pedestrian safety and comfort, as well as the attractiveness of the walkways.
535.10
Central Features and Community Spaces.
(A)
GUIDELINE: Buildings should offer attractive and inviting pedestrian scale features, spaces and amenities. Entrances and parking lots should be configured to be functional and inviting with walkways conveniently tied to logical destinations. Bus stops and drop-off/pick-up points should be considered integral parts of the configuration. Special design features such as towers, arcades, porticos, pedestrian light fixtures, bollards, planter walls, and other architectural elements that define circulation ways and outdoor spaces should anchor pedestrian ways. Examples of outdoor spaces are plazas, patios, courtyards, and window-shopping areas. The features and spaces should enhance the building and the center as integral parts of the community fabric.
(B)
STANDARD: Each retail and office development subject to these standards shall contribute to the enhancement of the public space. At least two (2) of the following shall be provided:
1.
Any establishment to be located along or adjacent to a naturally occurring water feature shall provide a portion of their community space requirement along said water frontage. Streams, creeks, wetlands and other natural corridors located within the development site shall be preserved and shall count toward the community spaces requirement.
2.
Patio seating area and/or pedestrian plaza with benches.
3.
Transportation center.
4.
Window shopping walkway.
5.
Outdoor playground area.
6.
Kiosk area.
7.
Water feature.
8.
Clock tower.
9.
Park area incorporating some of the above requirements.
535.11
Lighting.
(A)
GUIDELINE: Adequate lighting for public safety is supported, yet excessive lighting resulting in unnecessary waste of energy as well as causing light pollution should be discouraged.
(B)
STANDARD: A lighting plan will be required with submittal of all commercial development plans. Emergency lighting for public safety and hazard warning, holiday decorations, residential lighting, and public streetlights are exempted from the provisions of this ordinance. Further, following standards shall apply:
1.
Detailed Lighting Plan - The lighting plan shall show the location of all site lighting including lights mounted on buildings that are intended to illuminate spaces adjacent to the building. The lighting plan shall include specifications and details of all fixtures, and a photometric plan. The photometric plan and lighting plan may be submitted at time of submittal for vertical construction permit.
2.
Orientation and Shielding - Light fixtures in excess of one hundred (100) watts or two hundred (200) lumens shall use full cut-off lenses or hoods to prevent glare or spillover from the project onto adjacent lands or right-of-way. Standard decorative street lights are exempt. No illumination in excess of one (1) footcandle across any residentially zoned lot line is allowed. The orientation of all lighting shall be downward.
3.
Height
(i)
Luminary heights shall not exceed twenty-five (25) feet.
(ii)
If a luminary is within fifty (50) feet of a residentially zoned parcel, the height of the luminary shall be no greater than eighteen (18) feet with the fixture located along the edge of the parking area and light directed back into the site.
(iii)
Wherever possible, illumination of outdoor seating areas, building entrances, and walkways shall be accomplished by use of ground mounted fixtures not more than four (4) feet in height.
4.
Type - Each outdoor luminary shall be a recessed or a full cutoff luminary, and the use of decorative luminaries with full cutoff optics is desired. A full cutoff luminaire is an outdoor light fixture shielded in such a manner that all light emitted by the fixture, either directly from the lamp or indirectly from the fixture is projected below the horizontal plane.
5.
Location - All exterior lighting fixtures shall not be located within a required buffer area unless they are located at the interior edge.
6.
Hue - Lighting sources shall be color neutral types such as halogen or metal halide. Light types of limited spectral emission such as low-pressure sodium or mercury vapor lights are prohibited.
7.
Floodlights and Spotlights - Floodlights and spotlights shall be selected, located, aimed, and shielded so that the direct illumination is focused exclusively on a portion of the building facade or other intended site feature and away from adjoining lands or right-of-way. Such lighting shall be installed in a fixture that is shielded so that no portion of the light extends below the bottom edge or above the top edge of the shield and the main beam from the light source is not visible from adjacent lands or the adjacent right-of-way. Floodlights or other type of lighting attached to light poles that illuminate the site and/or buildings are prohibited.
8.
Prohibited Lighting - The following lighting fixtures are prohibited: searchlights, laser source lights, or any similar high-intensity light, except in emergencies by police and fire personnel.
9.
Canopy Lighting - Lighting installed on canopies or drive-thru facilities are permitted an average footcandle reading of twenty (20) footcandles under any area that is illuminated. Lighting shall use diffusers and be shielded. No light source or lens in a canopy structure shall extend downward further than the lowest edge of the canopy ceiling, unless the fixture is of a full cut-off design.
10.
Building Lighting - Property owners and managers are encouraged to safely illuminate building entry/exit locations; however, such areas shall only be illuminated using wall mounted lights as described below or off-building lighting that does not generate glare or otherwise allow the light to be viewed directly from off the property. Building walls may be illuminated.
11.
Wall Mounted Lights - Wall mounted lights shall be fully shielded luminaries to prevent the light source from being visible from any adjacent residential property or public street right-of-way. Nothing in this subsection shall prevent the use of sconces or other decorative lighting fixtures with wattage equal to or less than one hundred fifty (150) watts.
535.12
Sign Regulations.
(A)
GUIDELINE: Commercial signs should be aesthetically cohesive with the overall building design and facade features and should be visually integrated within the main entrance road corridor. Branding incorporated as an architectural feature of a sign is encouraged.
(B)
STANDARD: The following signs are permitted within the development:
1.
Freestanding Signs: Freestanding monument signs are permitted with the following provisions:
(i)
Types of Signs - Freestanding signs shall be limited to multi-tenant and/or single tenant monument signs.
(ii)
Maximum number of freestanding signs shall be as follows.
(a)
Basic Allowance:
I.
The minimum separation for all signs shall be at least two hundred (200) linear feet.
II.
One (1) development identification sign may be erected which shall not exceed two hundred (200) square feet of copy area. Such identification sign shall specify only the name of the development. Alternatively, such sign may display the names of tenants as well as the name of the development if:
A.
The portion of a sign on which tenant names are displayed does not exceed eighty-five (85) percent of the total sign area; and
B.
The portion of a sign cabinet on which tenant sign panels are displayed is of a uniform design background color.
III.
One (1) sign with a copy area of fifty (50) square feet shall be permitted per out parcel with right-of-way frontage regardless of singular or multiple tenancies.
IV.
Branded architectural elements shall not count towards the maximum allowable copy area. Branded elements shall not exceed thirty (30) percent of the allowed copy area. Area shall be measured as the smallest box capable of containing all design elements.
V.
A minimum depth of thirty-six (36) inches of landscaping shall be incorporated around the base of all signs to include low growing shrubs and ground cover and/or flowering annual to promote color. The landscaping may also be credited to the required landscaping of this ordinance.
(b)
Additional Allowance:
I.
Developments with one thousand (1,000) feet of frontage or more on a single public right-of-way with more than one (1) ingress/egress shall be permitted one (1) additional sign, which shall not exceed one hundred fifty (150) square feet in total copy area.
II.
If a development is located on a corner lot with two (2) public right-of-way frontages, one (1) sign may be located on each side and the copy area of total combined signage increased to four hundred (400) square feet. Under no circumstances shall one (1) individual copy area exceed two hundred (200) square feet.
III.
Out parcels having two (2) right-of-way frontages shall be permitted one (1) sign on each frontage. The copy area of total combined signage shall not exceed one hundred (100) square feet. Under no circumstances shall one (1) individual copy area exceed fifty (50) square feet.
IV.
Iconic signage. An iconic sign is a sign whose form suggests its meaning. Such a sign is unique and creates an image and/or defines a place. An iconic sign may be sculptural in style and demonstrate extraordinary aesthetic quality, creativity or innovation. Branding, for purposes herein, shall not qualify alone as iconic.
(c)
Location - Sign(s) shall be located no closer than ten (10) feet from a public right-of-way, side or rear property lines, and outside all sight triangles.
(d)
Height - Sign(s) for outparcels with public right-of-way frontage shall be a maximum of eight (8) feet in height measured from the finished grade to the top of the sign face. Center identification signs shall be permitted a maximum height of twenty-five (25) feet.
(e)
The maximum size of the background structure of a sign shall not exceed one hundred ten (110) percent of the total square footage of copy area. Branded architectural elements shall not count as background structure.
(f)
Support Base - The monument sign base shall be encased or provide external support and meet the following standards:
I.
An enclosed base possessing a minimum width of two-thirds ( 2/3 ) the width of the sign.
II.
If any support, upright, bracing or framework is utilized or proposed to support a monument sign, said support, upright, bracing or framework shall be enclosed within the sign base area which shall be made out of the principal building material of the building facade.
2.
Facade Signs (building wall, awning, marquee, canopy)
(i)
Building Signs - Building signs are permitted with the following provisions:
(a)
Types of Signs - Building Signs shall be limited to wall, canopy, awning, marquee, and projecting signs.
(b)
Building signs shall only advertise one (1) person, firm, company, corporation or major enterprise occupying the premises.
(c)
The sign shall be clearly integrated with the architecture of the building and shall be consistent in design and materials with the architecture of the proposed building.
(d)
Single Tenant Development
I.
Maximum number of signs - One (1) building sign is permitted. Said sign shall be located along the front facade, defined as that which incorporates the main customer entrance area.
II.
Maximum Size -
A.
1.0 square foot for every linear foot of building frontage.
B.
0.5 additional square feet for every linear foot of building frontage for buildings located beyond one hundred (100) feet from the right-of-way.
C.
The size of an individual sign shall not exceed one hundred fifty (150) square feet.
(e)
Multi Tenant Development
I.
Maximum number of signs - One (1) building sign is permitted per tenant frontage.
II.
Maximum Size -
A.
2.0 square feet for every linear foot of store frontage.
B.
The size of an individual sign shall not exceed one hundred fifty (150) square feet.
C.
Placement - The building signs permitted may be placed on the wall, awnings, or be a projecting sign.
D.
Wall signs shall display only one (1) surface and shall not be mounted more than six (6) inches from any wall.
E.
The length of the sign may occupy up to seventy-five (75) percent of the linear feet of the storefront the business occupies.
(ii)
Projecting signs shall be limited to occupants that have a minimum of twenty (20) feet of occupied building frontage provided that:
A.
All projecting signs shall not exceed fourteen (14) feet in height and shall have a minimum clearance of eight (8) feet from the ground to the bottom of the sign. A projecting sign may be a minimum of six (6) feet from the ground when it is located above a landscaped area or other area that does not permit pedestrian traffic beneath said sign;
B.
The projecting sign shall be placed on the building so that said signs are intended to be viewed by the pedestrians on the abutting street or pedestrian way;
C.
The projecting sign shall not extend more than four (4) feet from the wall of the building on which it is erected and shall not extend above the roofline or the parapet of the wall of the building on which it is erected; and
D.
The maximum allowable copy area for projecting signs shall be six (6) square feet.
3.
Signage, Temporary and Other
(i)
Window Signs - Total area of all window signs shall not exceed twenty (20) percent of the total glass area of the window in which they are placed. Window signs shall not count against total allowable copy area if they are not permanently attached.
(ii)
Changeable Copy Signage - Freestanding signs may have up to twenty-five (25) percent of the permitted copy area as non-digital changeable copy.
(iii)
Flags, other - Flags include any fabric or other flexible material attached to or designed to be flown from a permanent flagpole or similar device. Standards for flags are as follows:
(a)
Flags used to represent or symbolize a government, political subdivision or institution.
(b)
Only three (3) such flags shall be permitted.
(c)
The flags shall not be flown higher than a thirty-five (35) foot pole, measured from grade.
(d)
Only one (1) flag per pole up to six (6) feet by ten (10) feet, or (2) two flags per pole up to four (4) feet by six (6) feet, may be flown.
(e)
The flag shall extend no closer than ten (10) feet from the edge of any adjacent public right-of-way.
(f)
Grand Opening/New Management/Going Out of Business Sign. One on- site temporary sign announcing the opening of a newly licensed business that does not exceed sixteen (16) square feet in copy area and is not displayed for longer than thirty (30) days after the issuance of a Certificate of Compliance by the Zoning Administrator or designee.
4.
Illumination
(i)
The sign shall be constructed with either an opaque background and translucent letters and symbols; or, a translucent darker colored background with a lighter contrasting color for the letters and symbols.
(ii)
The darker background color shall have a luminous transmittance, which does not exceed fifteen (15) percent. The lighter lettering or symbols shall have a luminous transmittance, which does not exceed thirty-five (35) percent.
(iii)
No internal lighting shall include exposed incandescent or fluorescent bulbs.
(iv)
Externally illuminated signs shall meet the following standards:
(a)
The lighting of signs must be from the top of the sign and directed downward.
(b)
The lighting of signs that have a height of ten (10) feet or less may be illuminated from the top of the sign or from the ground.
(c)
Indirect light sources must be shielded from the view of persons viewing the sign and be further shielded and directed so that the light shines only on the sign and that illumination beyond the copy area is minimized.
5.
Prohibited Signs - The following signs shall be prohibited:
(i)
No sign, permanent or temporary, shall be erected or placed so that it interferes with a clear sight triangle distance design standards.
(ii)
Portable signs.
(iii)
A-frame, T-framed signs.
(iv)
Flags, including "feather," unless used to represent or symbolize a government, political subdivision or institution.
(v)
Signs on trailer frames with or without mounted wheels.
(vi)
Vehicle signs or signs on or attached to vehicles when the vehicle is not "regularly used in the conduct of the business" and (a) is visible from a street right-of-way within one hundred feet of the vehicle, and (b) is parked for more than two consecutive hours within one hundred feet of any street right-of-way. A vehicle shall not be considered "regularly used in the conduct of the business" if the vehicle is used primarily for advertising, or for the purpose of advertising.
(vii)
Flashing, moving, animated coursing, blinker, racer-type, intermittent, rotating, moving or revolving signs, whirligig devices, inflatable signs and tethered balloons, pennants, ribbons, streamers, spinners, and other similar types of attention-getting devices.
(viii)
Changeable copy signs when in compliance with the applicable regulations of this chapter.
(ix)
Signage used on bus transit shelters within the right-of-way.
(x)
Bench signs.
(xi)
Roof sign.
(xii)
Changing sign (automatic).
(xiii)
Traffic sign replica.
(xiv)
Pole signs.
(xv)
Pylon signs.
(xvi)
"Stick-in" signs.
(xvii)
Banner Signs shall be prohibited except as temporary commercial signs used to advertise a grand opening or change of business or except as banners attached to light standards used to promote noncommercial artistic purposes or the activities of nonprofit or governmental agencies.
(xviii)
One (1) commercial banner sign not to exceed twenty-four (24) square feet shall be issued per business for a period not to exceed thirty (30) days. Banners shall be temporarily affixed to a building wall.
(Ord. No. 55-12, § 1, 9-18-2012)